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Online Reputation Management

by J.S. Gilbert

Right about now I’m guessing there’s a few hundred thousand folks waiting for Vista and Kinko to have their new business cards ready. SEO Strategist and Social Media Guru are as much yesterday’s news as the Neru jacket I’ve been patiently waiting to get back into style.
Alex, I’ll take”New job classifications that people will pay way [...]

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So who do we steal from then?

by J.S. Gilbert

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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I love this online video, but I’m not paying for it!

by J.S. Gilbert

According to a Pew survey, 62% of Americans who use the Internet, watch online video, while only a little over 45% surveyed said they were active in social networking. Compare this to a survey taken in December of 2006, where the percentage of respondents who routinely watched online video was only 33%. That’s tremendous growth in less than [...]

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