J.S. Gilbert

Best of Macworld/ iWorld Part II

by J.S. Gilbert
geariPhoneUncategorized

Despite my remarking how disappointed I was with this past Macworld/ iWorld Expo I attended, I still managed to glean more than just a few worthy moments from my overall experience. In fact, I had to actually break it down into 2 blog posts. If you missed the first one, you can catch up by [...]

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Apple Macworld/ iWorld 2013 – A Few Things That I Liked.

by J.S. Gilbert
computerequipmentUncategorized

  Apple Macworld/ iWorld 2013 – A Few Things That I Liked. Well, it’s been several months since I attended Macworld at San Francisco’s Moscone Center and the fact that I’ve waited until now to “report” on it may be more telling than anything else. This was the third Macworld since Apple has pulled out, [...]

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Until May 1st 2013 I am giving away a $999 Cinesamples Cineperc Full Bundle

by J.S. Gilbert
audioUncategorized

I attended GDC, the Game developers Conference again and a highlight for me are the GANG awards (Game Audio Network Guild), and the big party held afterwards at Pyramind. They hold a raffle and I was lucky enough to win a few prizes this year. The biggest and best among the bunch was Cinesamples Cineperc [...]

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English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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Sennheisers Online Tutorials for Filmmakers (Videographers) or anybody looking to create good sound

by J.S. Gilbert
audioequipmentUncategorizedvideo

For the past 21 years, Sennheiser has owned Neumann and have been cranking out some incredible microphones (and other audio products) under both names. While I own a coouple dozen microphones, the two I turn to most often are the Sennheiser 416 shotgun and the veteran Neumann U87. Not only do I trust these guys [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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League Of Legends – Dr. Mundo Free Ringtones

by J.S. Gilbert
Uncategorizedvoiceover

Being a voice talent has its moments, good and bad. Once, it was pretty cache to be able to tell folks that you did the voice for a commercial they had seen or an educational toy their kids might have played with or the voice in some beloved video game. These days though it seems [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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Don’t Shoot Down That Idea So Quickly, There’s 1 or 2 More Things we Can Learn from Apple.

by J.S. Gilbert
advertisingbranding

It happens every day in big corporations and mom and pop businesses, in classrooms and kitchens, in forests, on mountaintops, while you’re asleep and even when you’re on the toilet. What happens? Ideas are hatched. But all too often, either the one who came up with the idea or somebody else, will shoot it down [...]

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IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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