J.S. Gilbert

Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Venables Bell Rocks the 2012 Superbowl with AUDI spot

by J.S. Gilbert
advertisingUncategorizedvideo

I’m writing this before the Giants and Patriots meet in the 2012 Superbowl championship game. I’ve noticed that while in years past, very few of the scheduled Superbowl ads were leaked prior to the big game, this year, it appears that all, or almost all of them are on YouTube, Hulu or otherwise available for [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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How Much is Too Much? or Dear God, Please Make it Stop

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Back in the dark ages of salesmanship, (perhaps even today) the would be salesperson was told, “On average, it takes 7 no’s to get 1 yes”. I’m pretty sure they didn’t mean that the 7 no’s should be from the same person. So from both the standpoint of being a person who needs to market [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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Things Are Getting Better? Who Are We Kidding?

by J.S. Gilbert
advertisingpoliticsUncategorized

The Stock Market is bouncing up and down like a yo-yo. You stand on a corner and look left and see a line of people waiting to buy high-end appliances. Look the other way and there’s a line of people waiting to get a free meal. Turn on the tv and you see the glitz [...]

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I Hoard Email

by J.S. Gilbert
internetUncategorized

My inbox currently has 30,345 emails preserved in it. And that’s just in my inbox; there are lots of other folders like “Junk Mail”, which alone has 6,142 files. That doesn’t count another 40 or 50,000 emails that live somewhere on a backup drive that I have long ago misplaced. I archived those emails and [...]

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Slide to Unlock

by J.S. Gilbert
advertisingequipmentgeariPhoneMarketingUncategorized

Slide to unlock – You may not actually be familiar with the term, but it’s something you unconsciously do all the time. Well, at least 20 – 30% of the folks in America do. It’s that little left to right swipe we make to get our smart phones to turn on. It’s the same motion [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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United Kingdom Falls Prey to Pooping Canine Toy

by J.S. Gilbert
advertisingbrandingMarketing

I have long admired and will even admit to having a bit of a love affair for Britain. I’ve quite respected the continuing love affair with the Royals, even after us colonists not only kicked them to the curb, but they were stripped of all of their power except to wave in a peculiar fashion [...]

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Social Media: Is it better to keep quiet and watch others make mistakes or open your mouth and risk getting attacked?

by J.S. Gilbert
advertisingbrandingsocial mediaUncategorized

Personally, I’d rather do business with a miserable SOB who knows what they’re doing, deals straight with me and can get the job done. But, it might seem from both the behavior of most people on the internet, along with many studies that I am in the minority – way in the minority. Apparently there [...]

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