Craig Anderton’s 5 Marketing Slogans That Must Die

by J.S. Gilbert
advertisingaudioequipmentMarketingsocial media

Every now and again, as a writer and a big mouth in general, I come across something that says to me, “I could have written that” or “I wish I had written that”, as opposed to “I could have written that better”. I came across Craig Anderton’s ”Five Marketing Slogans That Must Die”, buried way back [...]

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Unsocial Media – We Have Met The Enemy and He Is Us

by J.S. Gilbert
identitysocial mediaUncategorized

You’re flipping around in your LinkedIn, when you come across a profile. He’s got over 1,000 contacts, 50 references and 236 best answers. You’re not only getting ready to send him or her, a request to become connected, but you’re thinking about asking them to fly out and speak at your annual luncheon. The only [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Nuwaste Studios Free Pocket Light Meter App for iPhone

by J.S. Gilbert
equipmentgear

This is currently a free app that is advertising supported that uses the iPhone’s camera as a spot meter, as well as an incident meter.  The app works with either the forward or backwards facing cameras on the iPhone. You can move the reading area around on the screen to take multiple readings or a [...]

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Audio Plug-In Crazy with SpectrumWorx

by J.S. Gilbert
audiocomputerUncategorizedvoiceover

I’ve discovered among my musician, v.o., audio engineer, video game developer and some other creative friends that we can fall into 2 camps, those who love plug-ins and must have more and more or those who don’t  really care one way or the other. A company from Croatia named Little Endian has come up with a plug-in called [...]

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Swann Laptop Lock Alarm

by J.S. Gilbert
computerequipmentgear

For less than $30 or so comes a wonderful idea for just about anybody who works on a laptop. I’ve heard way too many stories of somebody just having their laptop grabbed from a table at a cafe, or taking their eye off their computer for 2 seconds in airport lounge, only to never see [...]

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Top 10 Ways to Tell The Ad Campaign Might Not be Going So Well

by J.S. Gilbert
advertisingidentitysocial mediaUncategorized

10.  Your senior copywriter begins everything with “Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee! I have thee not, and yet I see thee still.  9.   It combines the best elements of Housewives of New Jersey, Kate Plus 8, Extreme Couponing, Sarah Palin’s Alaska, and [...]

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Who Needs Experts?

by J.S. Gilbert
Uncategorized

I have been getting the sense more and more these days that there tends to be less and less of a premium placed on someone who is an expert. Coincidentally, I ran across a blog Post by a Mike Lehr, called the “12 Most Important Unspoken Truths about Experts”. His Blog is called “The 12 [...]

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Would You Rather be Right or Happy? or How to Suck at Business Without Really Trying.

by J.S. Gilbert
advertisingbrandingMarketing

Would you rather be right, or would you rather be happy? It was a mantra of mine and something that seems very apropos for our new ways of doing business.        I used to tell people that being “right” was a burden. In fact I’ve often found myself in a situation where I had formulated [...]

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Quit Selling Features. Sell Benefits!

by J.S. Gilbert
advertisingbranding

Years ago, when I would find myself in the occasional fight regarding some sort of idea, concept or campaign elements invariably someone, not me, would turn the conversation around and try to make it about the media. Certainly, there are unique differences among radio, tv, internet, billboard, print and other forms of marketing media. My [...]

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Wordnik – A Site for Word Lovers

by J.S. Gilbert
internetUncategorized

From almost the time I could walk, or so the story goes, I was a reader. I loved to read. And growing up poor, books could always be borrowed. At some point, no doubt growing tired of my constantly badgering my mother for definitions, I was presented with my very own dictionary.  By itself, I [...]

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Borders Books is Gone. How Long Before Your Bookcase is Worthless?

by J.S. Gilbert
advertisingMarketingsocial media

Some people naturally enjoy puzzles.  I’ve always been one of those kinds of people. As a kid, I took apart more than one contraption that got my mother to reaching for the dreaded “belt”. I liked jigsaw puzzles and logic problems that often took a really long time to work out. It seems a somewhat [...]

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Networking 101 (Yes It Can Be This Simple.)

by J.S. Gilbert
advertisingMarketingsocial mediaUncategorized

Sorry, but this week’s usual acerbic, sarcastic blog post has been pre-empted to bring you the following message. Well actually I just re-read it. It still looks a bit sarcastic. I recently attended a full day of workshops and talks, at the San Francisco P.R. Summit. And, while I’m not actually in P.R., in a [...]

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