advertising

English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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Don’t Shoot Down That Idea So Quickly, There’s 1 or 2 More Things we Can Learn from Apple.

by J.S. Gilbert
advertisingbranding

It happens every day in big corporations and mom and pop businesses, in classrooms and kitchens, in forests, on mountaintops, while you’re asleep and even when you’re on the toilet. What happens? Ideas are hatched. But all too often, either the one who came up with the idea or somebody else, will shoot it down [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Venables Bell Rocks the 2012 Superbowl with AUDI spot

by J.S. Gilbert
advertisingUncategorizedvideo

I’m writing this before the Giants and Patriots meet in the 2012 Superbowl championship game. I’ve noticed that while in years past, very few of the scheduled Superbowl ads were leaked prior to the big game, this year, it appears that all, or almost all of them are on YouTube, Hulu or otherwise available for [...]

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How Much is Too Much? or Dear God, Please Make it Stop

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Back in the dark ages of salesmanship, (perhaps even today) the would be salesperson was told, “On average, it takes 7 no’s to get 1 yes”. I’m pretty sure they didn’t mean that the 7 no’s should be from the same person. So from both the standpoint of being a person who needs to market [...]

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Things Are Getting Better? Who Are We Kidding?

by J.S. Gilbert
advertisingpoliticsUncategorized

The Stock Market is bouncing up and down like a yo-yo. You stand on a corner and look left and see a line of people waiting to buy high-end appliances. Look the other way and there’s a line of people waiting to get a free meal. Turn on the tv and you see the glitz [...]

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Slide to Unlock

by J.S. Gilbert
advertisingequipmentgeariPhoneMarketingUncategorized

Slide to unlock – You may not actually be familiar with the term, but it’s something you unconsciously do all the time. Well, at least 20 – 30% of the folks in America do. It’s that little left to right swipe we make to get our smart phones to turn on. It’s the same motion [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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United Kingdom Falls Prey to Pooping Canine Toy

by J.S. Gilbert
advertisingbrandingMarketing

I have long admired and will even admit to having a bit of a love affair for Britain. I’ve quite respected the continuing love affair with the Royals, even after us colonists not only kicked them to the curb, but they were stripped of all of their power except to wave in a peculiar fashion [...]

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Social Media: Is it better to keep quiet and watch others make mistakes or open your mouth and risk getting attacked?

by J.S. Gilbert
advertisingbrandingsocial mediaUncategorized

Personally, I’d rather do business with a miserable SOB who knows what they’re doing, deals straight with me and can get the job done. But, it might seem from both the behavior of most people on the internet, along with many studies that I am in the minority – way in the minority. Apparently there [...]

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