branding

English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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Don’t Shoot Down That Idea So Quickly, There’s 1 or 2 More Things we Can Learn from Apple.

by J.S. Gilbert
advertisingbranding

It happens every day in big corporations and mom and pop businesses, in classrooms and kitchens, in forests, on mountaintops, while you’re asleep and even when you’re on the toilet. What happens? Ideas are hatched. But all too often, either the one who came up with the idea or somebody else, will shoot it down [...]

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How Much is Too Much? or Dear God, Please Make it Stop

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Back in the dark ages of salesmanship, (perhaps even today) the would be salesperson was told, “On average, it takes 7 no’s to get 1 yes”. I’m pretty sure they didn’t mean that the 7 no’s should be from the same person. So from both the standpoint of being a person who needs to market [...]

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United Kingdom Falls Prey to Pooping Canine Toy

by J.S. Gilbert
advertisingbrandingMarketing

I have long admired and will even admit to having a bit of a love affair for Britain. I’ve quite respected the continuing love affair with the Royals, even after us colonists not only kicked them to the curb, but they were stripped of all of their power except to wave in a peculiar fashion [...]

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Social Media: Is it better to keep quiet and watch others make mistakes or open your mouth and risk getting attacked?

by J.S. Gilbert
advertisingbrandingsocial mediaUncategorized

Personally, I’d rather do business with a miserable SOB who knows what they’re doing, deals straight with me and can get the job done. But, it might seem from both the behavior of most people on the internet, along with many studies that I am in the minority – way in the minority. Apparently there [...]

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Would You Rather be Right or Happy? or How to Suck at Business Without Really Trying.

by J.S. Gilbert
advertisingbrandingMarketing

Would you rather be right, or would you rather be happy? It was a mantra of mine and something that seems very apropos for our new ways of doing business.        I used to tell people that being “right” was a burden. In fact I’ve often found myself in a situation where I had formulated [...]

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Quit Selling Features. Sell Benefits!

by J.S. Gilbert
advertisingbranding

Years ago, when I would find myself in the occasional fight regarding some sort of idea, concept or campaign elements invariably someone, not me, would turn the conversation around and try to make it about the media. Certainly, there are unique differences among radio, tv, internet, billboard, print and other forms of marketing media. My [...]

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Putting the Face into Facebook

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

With various social sites now worth billions of dollars, it’s quite conceivable that social media will become the new “tobacco” with regards to lobbying, political contributions and strong-arming. Is it me or does it seem that most of the legislation designed to protect privacy tends to get pushed under stacks of Libyan turkey jerky appropriations [...]

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Officer, I’ve been threadjacked

by J.S. Gilbert
advertisingbrandinginternetsocial mediatwitterUncategorized

In real life, we may simply be accused of interrupting, barging in, changing the topic, etc. But given the internet with its own jargon, economy of words and emerging rule book, it’s hard to know what we’re supposed to do. Most of the definitions for the term “threadjack” look the same. Something like this, “threadjacking [...]

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I Got Your Energy Drinks and Starbucks Right Here.

by J.S. Gilbert
advertisingbranding

I often mention to my colleagues and friends that job #1 these days for me is staying relevant. It seems that I spend about 50% of my working time keeping up with things, so that I can spend 40% of my time marketing and participating, so that I can spend 10% of my time actually [...]

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