identity

English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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Unsocial Media – We Have Met The Enemy and He Is Us

by J.S. Gilbert
identitysocial mediaUncategorized

You’re flipping around in your LinkedIn, when you come across a profile. He’s got over 1,000 contacts, 50 references and 236 best answers. You’re not only getting ready to send him or her, a request to become connected, but you’re thinking about asking them to fly out and speak at your annual luncheon. The only [...]

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Top 10 Ways to Tell The Ad Campaign Might Not be Going So Well

by J.S. Gilbert
advertisingidentitysocial mediaUncategorized

10.  Your senior copywriter begins everything with “Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee! I have thee not, and yet I see thee still.  9.   It combines the best elements of Housewives of New Jersey, Kate Plus 8, Extreme Couponing, Sarah Palin’s Alaska, and [...]

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Loser’s Phrase Book

by J.S. Gilbert
advertisingidentityUncategorized

Not that I’ve been doing this with any kind of true purpose, but it seems that perhaps I have been putting together a bit of a  “Loser’s Dictionary” or actually, a “Loser’s Phrase Book”. However, I’m not so sure that if I were to finish this work, that it would have a huge audience. Rarely [...]

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Online Reputation Management

by J.S. Gilbert
advertisingbrandingidentityinternetMarketingsocial mediaUncategorized

Right about now I’m guessing there’s a few hundred thousand folks waiting for Vista and Kinko to have their new business cards ready. SEO Strategist and Social Media Guru are as much yesterday’s news as the Neru jacket I’ve been patiently waiting to get back into style. Alex, I’ll take”New job classifications that people will pay [...]

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Part of Riney’s Legacy you don’t hear about

by J.S. Gilbert
advertisingaudiobrandingidentityUncategorizedvoiceover

March 24th just swung by and while it may not seem like a significant date, it marks the second anniversary of the death of one of America’s greatest Ad men, Hal Riney. While I didn’t know Mr. Riney very well, having met him a few times and never exchanging more than a dozen words or [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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Why I think twitter is doomed to eventually fail

by J.S. Gilbert
advertisingidentityinternetsocial mediatwitter

At approximately 9:30 am on Monday, August 11, 2009, twitter suspended my account. But that’s not why I think twitter will eventually fall by the wayside to a similar, but improved business model. It’s more the why’s and wherefore’s. I have sent twitter a dispute. But it will not be looked at for at least [...]

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Forget About Big Brother, You Have Others to Worry About.

by J.S. Gilbert
advertisingbrandingidentitysearch

They’ve been around for several years, people search engines, but with the increasing popularity for individuals to handle more and more tasks via the Internet, the bounty of information one can find out about almost anyone is amazing. It’s not just any “one thing”, it’s the cumulative effects of spending time, not just conducting business [...]

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