internet

IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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I Hoard Email

by J.S. Gilbert
internetUncategorized

My inbox currently has 30,345 emails preserved in it. And that’s just in my inbox; there are lots of other folders like “Junk Mail”, which alone has 6,142 files. That doesn’t count another 40 or 50,000 emails that live somewhere on a backup drive that I have long ago misplaced. I archived those emails and [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Wordnik – A Site for Word Lovers

by J.S. Gilbert
internetUncategorized

From almost the time I could walk, or so the story goes, I was a reader. I loved to read. And growing up poor, books could always be borrowed. At some point, no doubt growing tired of my constantly badgering my mother for definitions, I was presented with my very own dictionary.  By itself, I [...]

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The Long Tail, the Big Head, and the Engorged Body.

by J.S. Gilbert
advertisinginternetMarketingsocial mediaUncategorized

While many look at the power of the internet as being a mass marketing tool, I tend to appreciate the internet’s power as being able to deliver niche messages. We have and continue to have many ways of reaching the masses, via television, radio, print, etc. But never before have we had as cost effective [...]

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Putting the Face into Facebook

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

With various social sites now worth billions of dollars, it’s quite conceivable that social media will become the new “tobacco” with regards to lobbying, political contributions and strong-arming. Is it me or does it seem that most of the legislation designed to protect privacy tends to get pushed under stacks of Libyan turkey jerky appropriations [...]

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The Evolution of a Social Media Expert

by J.S. Gilbert
advertisinginternetMarketingsocial mediatwitterUncategorized

You’re into week 67 of your unemployment. You’ve sold about as much of your possessions on eBay as you can bear and even your parents aren’t accepting calls for fear that you’re reaching out to borrow more money. So what do you do? Well you think long and hard and you know one thing is for sure, you can’t [...]

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Officer, I’ve been threadjacked

by J.S. Gilbert
advertisingbrandinginternetsocial mediatwitterUncategorized

In real life, we may simply be accused of interrupting, barging in, changing the topic, etc. But given the internet with its own jargon, economy of words and emerging rule book, it’s hard to know what we’re supposed to do. Most of the definitions for the term “threadjack” look the same. Something like this, “threadjacking [...]

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Levi’s Guy Walks Across America – More than Just Viral

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

Blake Heal and Peter Cote, used a Canon Eos 5D camera to make a rich and interesting video for client Levi’s. One thing that makes this video different is that they didn’t use the Canon 5D camera for its video capabilities, but to produce stills. 2,770 still frames were created, which spanned hundreds of miles [...]

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I’m a Nickelodeon “Star”, but they don’t know who I am.

by J.S. Gilbert
audiointernetvoiceover

Opening Screen from Go Bananas Okay, here’s the long version. A few days ago I get contacted by another poor, lost soul who had recently lost their job, spent several months looking for work and has now decided to try their hands at the wonderful world of voice over. Since my usual response is to [...]

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Online Reputation Management

by J.S. Gilbert
advertisingbrandingidentityinternetMarketingsocial mediaUncategorized

Right about now I’m guessing there’s a few hundred thousand folks waiting for Vista and Kinko to have their new business cards ready. SEO Strategist and Social Media Guru are as much yesterday’s news as the Neru jacket I’ve been patiently waiting to get back into style. Alex, I’ll take”New job classifications that people will pay [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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