social media

IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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Social Media: Is it better to keep quiet and watch others make mistakes or open your mouth and risk getting attacked?

by J.S. Gilbert
advertisingbrandingsocial mediaUncategorized

Personally, I’d rather do business with a miserable SOB who knows what they’re doing, deals straight with me and can get the job done. But, it might seem from both the behavior of most people on the internet, along with many studies that I am in the minority – way in the minority. Apparently there [...]

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Craig Anderton’s 5 Marketing Slogans That Must Die

by J.S. Gilbert
advertisingaudioequipmentMarketingsocial media

Every now and again, as a writer and a big mouth in general, I come across something that says to me, “I could have written that” or “I wish I had written that”, as opposed to “I could have written that better”. I came across Craig Anderton’s ”Five Marketing Slogans That Must Die”, buried way back [...]

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Unsocial Media – We Have Met The Enemy and He Is Us

by J.S. Gilbert
identitysocial mediaUncategorized

You’re flipping around in your LinkedIn, when you come across a profile. He’s got over 1,000 contacts, 50 references and 236 best answers. You’re not only getting ready to send him or her, a request to become connected, but you’re thinking about asking them to fly out and speak at your annual luncheon. The only [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Top 10 Ways to Tell The Ad Campaign Might Not be Going So Well

by J.S. Gilbert
advertisingidentitysocial mediaUncategorized

10.  Your senior copywriter begins everything with “Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee! I have thee not, and yet I see thee still.  9.   It combines the best elements of Housewives of New Jersey, Kate Plus 8, Extreme Couponing, Sarah Palin’s Alaska, and [...]

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Borders Books is Gone. How Long Before Your Bookcase is Worthless?

by J.S. Gilbert
advertisingMarketingsocial media

Some people naturally enjoy puzzles.  I’ve always been one of those kinds of people. As a kid, I took apart more than one contraption that got my mother to reaching for the dreaded “belt”. I liked jigsaw puzzles and logic problems that often took a really long time to work out. It seems a somewhat [...]

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Networking 101 (Yes It Can Be This Simple.)

by J.S. Gilbert
advertisingMarketingsocial mediaUncategorized

Sorry, but this week’s usual acerbic, sarcastic blog post has been pre-empted to bring you the following message. Well actually I just re-read it. It still looks a bit sarcastic. I recently attended a full day of workshops and talks, at the San Francisco P.R. Summit. And, while I’m not actually in P.R., in a [...]

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The Long Tail, the Big Head, and the Engorged Body.

by J.S. Gilbert
advertisinginternetMarketingsocial mediaUncategorized

While many look at the power of the internet as being a mass marketing tool, I tend to appreciate the internet’s power as being able to deliver niche messages. We have and continue to have many ways of reaching the masses, via television, radio, print, etc. But never before have we had as cost effective [...]

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Putting the Face into Facebook

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

With various social sites now worth billions of dollars, it’s quite conceivable that social media will become the new “tobacco” with regards to lobbying, political contributions and strong-arming. Is it me or does it seem that most of the legislation designed to protect privacy tends to get pushed under stacks of Libyan turkey jerky appropriations [...]

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