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The Evolution of a Social Media Expert

by J.S. Gilbert
advertisinginternetMarketingsocial mediatwitterUncategorized

You’re into week 67 of your unemployment. You’ve sold about as much of your possessions on eBay as you can bear and even your parents aren’t accepting calls for fear that you’re reaching out to borrow more money. So what do you do? Well you think long and hard and you know one thing is for sure, you can’t [...]

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Officer, I’ve been threadjacked

by J.S. Gilbert
advertisingbrandinginternetsocial mediatwitterUncategorized

In real life, we may simply be accused of interrupting, barging in, changing the topic, etc. But given the internet with its own jargon, economy of words and emerging rule book, it’s hard to know what we’re supposed to do. Most of the definitions for the term “threadjack” look the same. Something like this, “threadjacking [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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2009 Will Create More Information Than All Previous Recorded History

by J.S. Gilbert
advertisinginternetMarketingsearchsocial mediaSurveytwitter

There is an interesting observation going around these days that says “more information will be created in the year 2009 than in all recorded history up until that year” Of course this creates a great deal of rubbish that one must sift through in order to find a nugget of something valuable. Figure it out. [...]

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Why I think twitter is doomed to eventually fail

by J.S. Gilbert
advertisingidentityinternetsocial mediatwitter

At approximately 9:30 am on Monday, August 11, 2009, twitter suspended my account. But that’s not why I think twitter will eventually fall by the wayside to a similar, but improved business model. It’s more the why’s and wherefore’s. I have sent twitter a dispute. But it will not be looked at for at least [...]

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