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Best of Macworld/ iWorld Part II

by J.S. Gilbert
geariPhoneUncategorized

Despite my remarking how disappointed I was with this past Macworld/ iWorld Expo I attended, I still managed to glean more than just a few worthy moments from my overall experience. In fact, I had to actually break it down into 2 blog posts. If you missed the first one, you can catch up by [...]

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Apple Macworld/ iWorld 2013 – A Few Things That I Liked.

by J.S. Gilbert
computerequipmentUncategorized

  Apple Macworld/ iWorld 2013 – A Few Things That I Liked. Well, it’s been several months since I attended Macworld at San Francisco’s Moscone Center and the fact that I’ve waited until now to “report” on it may be more telling than anything else. This was the third Macworld since Apple has pulled out, [...]

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Until May 1st 2013 I am giving away a $999 Cinesamples Cineperc Full Bundle

by J.S. Gilbert
audioUncategorized

I attended GDC, the Game developers Conference again and a highlight for me are the GANG awards (Game Audio Network Guild), and the big party held afterwards at Pyramind. They hold a raffle and I was lucky enough to win a few prizes this year. The biggest and best among the bunch was Cinesamples Cineperc [...]

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English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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Sennheisers Online Tutorials for Filmmakers (Videographers) or anybody looking to create good sound

by J.S. Gilbert
audioequipmentUncategorizedvideo

For the past 21 years, Sennheiser has owned Neumann and have been cranking out some incredible microphones (and other audio products) under both names. While I own a coouple dozen microphones, the two I turn to most often are the Sennheiser 416 shotgun and the veteran Neumann U87. Not only do I trust these guys [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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League Of Legends – Dr. Mundo Free Ringtones

by J.S. Gilbert
Uncategorizedvoiceover

Being a voice talent has its moments, good and bad. Once, it was pretty cache to be able to tell folks that you did the voice for a commercial they had seen or an educational toy their kids might have played with or the voice in some beloved video game. These days though it seems [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Venables Bell Rocks the 2012 Superbowl with AUDI spot

by J.S. Gilbert
advertisingUncategorizedvideo

I’m writing this before the Giants and Patriots meet in the 2012 Superbowl championship game. I’ve noticed that while in years past, very few of the scheduled Superbowl ads were leaked prior to the big game, this year, it appears that all, or almost all of them are on YouTube, Hulu or otherwise available for [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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