Blake Heal and Peter Cote, used a Canon Eos 5D camera to make a rich and interesting video for client Levi’s. One thing that makes this video different is that they didn’t use the Canon 5D camera for its video capabilities, but to produce stills.
2,770 still frames were created, which spanned hundreds of miles of the United States. In the Walk Across America – Behind the Scenes video, they explain who this champagne effort was produced on a beer budget.
The video is comprised of actual still photographs that were taken during a 14 day trip across country. It features model Michael Johnson in a simple pair of Levi’s jeans and plain t-shirt,moving quickly in stop motion, time-lapse photography of him passing nmerous landmarks on his way cross country.
By the time you are reading this, the video should have been viewed by over 1 million people, making it one of the most cost-effective and just plain effective marketing tools that Levi’s has had.
With customer created content, viral video and other alternative marketing and advertising, one can only wonder where the future might be for both advertising and for entrepreneurial individuals, such as the one’s who put together this video.
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