acting

Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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League Of Legends – Dr. Mundo Free Ringtones

by J.S. Gilbert
Uncategorizedvoiceover

Being a voice talent has its moments, good and bad. Once, it was pretty cache to be able to tell folks that you did the voice for a commercial they had seen or an educational toy their kids might have played with or the voice in some beloved video game. These days though it seems [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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Staying On Course – Do What Airplanes Do.

by J.S. Gilbert
advertisingUncategorized

 I don’t think most people understand how modern aviation tends to work. Airplanes are quite susceptible to winds, but many other forms of weather, both good and bad can have quite an effect on an airplane in flight, as does air traffic itself. The ability for an airplane to go from one place to another [...]

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Does a Storyteller Think Differently?

by J.S. Gilbert
advertisingMarketingsocial mediaUncategorized

I’m lucky enough to spend considerable amounts of my days involved in what most people refer to as creative endeavors. Sure, there’s a lot of “business” that goes along with it, but the end result is that I get to make commercials or do funny voices or write product rollouts for the internet or direct [...]

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I Got Your Energy Drinks and Starbucks Right Here.

by J.S. Gilbert
advertisingbranding

I often mention to my colleagues and friends that job #1 these days for me is staying relevant. It seems that I spend about 50% of my working time keeping up with things, so that I can spend 40% of my time marketing and participating, so that I can spend 10% of my time actually [...]

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Parade Magazine’s Annual Salary Survey

by J.S. Gilbert
advertisingMarketingsocial mediaSurveyUncategorizedvoiceover

There are about 74 million people in the United States who routinely receive a copy of Parade magazine as a part of their local weekend edition or Sunday edition newspaper.  About 16 pages thick or should I say thin, Parade may best be known for their inside front cover which provides a factoid or two on some [...]

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A Nice Set of Headphones

by J.S. Gilbert
audiogearvideovoiceover

Wow, it’s been awhile since I’ve posted anything new to this here blog and my faithful 3 followers are no doubt sorely upset. Add to that the fact that I promised I would speak a little about my experiences at AES, which was almost 2 months ago, and I’m seeming downright lazy. So, to get [...]

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Vote No on Yes

by J.S. Gilbert
advertisingaudioUncategorized

Many of you know that one of the favorite hats I get to wear is that of being a voice talent. Sometimes I get to write em, sometimes I direct em, sometimes I say em, and sometimes I wish I didn’t say em. But overall, despite the fact that I may be making lots of [...]

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What’s wrong with the word Audition?

by J.S. Gilbert
advertisingaudiobrandingUncategorized

While the way we do things is changing, there is no reason that accepted language needs to change, when doing so offers no improvement. Case in point is the term “custom demo”.  The word is ”audition”.  Is  anyone confused when they hear the word audition? Then why would anyone want to introduce another term that [...]

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I’m a Nickelodeon “Star”, but they don’t know who I am.

by J.S. Gilbert
audiointernetvoiceover

Opening Screen from Go Bananas Okay, here’s the long version. A few days ago I get contacted by another poor, lost soul who had recently lost their job, spent several months looking for work and has now decided to try their hands at the wonderful world of voice over. Since my usual response is to [...]

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Working at Zoetrope with Ear Wax for Stanford Hospital

by J.S. Gilbert
advertisingaudiovoiceover

       In the middle of San Francisco’s North Beach district is a rather unique building. Besides it having been built right smack in the middle of the 1906 earthquake and being one of the narrowest office buildings you might ever see, this 7 or 8 story building belongs to Francis Ford Coppola and is the home of [...]

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