advertising

English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Doritos Changing the Game Wins A Lion for Goodby Silverstein

by J.S. Gilbert
advertisingaudioMarketingUncategorized

Congrats to Alex Burke and the whole team at GSP for yet another Cannes Lion. Despite some voice actors desires to list Addy’s Telly’s, Lions, Clio’s and other awards on their resumes, websites or foreheads, there really aren’t any awards for voice over. At best, we voice guys and girls must simply take a small [...]

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I Got Your Energy Drinks and Starbucks Right Here.

by J.S. Gilbert
advertisingbranding

I often mention to my colleagues and friends that job #1 these days for me is staying relevant. It seems that I spend about 50% of my working time keeping up with things, so that I can spend 40% of my time marketing and participating, so that I can spend 10% of my time actually [...]

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