branding

Best of Macworld/ iWorld Part II

by J.S. Gilbert
geariPhoneUncategorized

Despite my remarking how disappointed I was with this past Macworld/ iWorld Expo I attended, I still managed to glean more than just a few worthy moments from my overall experience. In fact, I had to actually break it down into 2 blog posts. If you missed the first one, you can catch up by [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Venables Bell Rocks the 2012 Superbowl with AUDI spot

by J.S. Gilbert
advertisingUncategorizedvideo

I’m writing this before the Giants and Patriots meet in the 2012 Superbowl championship game. I’ve noticed that while in years past, very few of the scheduled Superbowl ads were leaked prior to the big game, this year, it appears that all, or almost all of them are on YouTube, Hulu or otherwise available for [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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How Much is Too Much? or Dear God, Please Make it Stop

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Back in the dark ages of salesmanship, (perhaps even today) the would be salesperson was told, “On average, it takes 7 no’s to get 1 yes”. I’m pretty sure they didn’t mean that the 7 no’s should be from the same person. So from both the standpoint of being a person who needs to market [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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Slide to Unlock

by J.S. Gilbert
advertisingequipmentgeariPhoneMarketingUncategorized

Slide to unlock – You may not actually be familiar with the term, but it’s something you unconsciously do all the time. Well, at least 20 – 30% of the folks in America do. It’s that little left to right swipe we make to get our smart phones to turn on. It’s the same motion [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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