copywriter

English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Top 10 Ways to Tell The Ad Campaign Might Not be Going So Well

by J.S. Gilbert
advertisingidentitysocial mediaUncategorized

10.  Your senior copywriter begins everything with “Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee! I have thee not, and yet I see thee still.  9.   It combines the best elements of Housewives of New Jersey, Kate Plus 8, Extreme Couponing, Sarah Palin’s Alaska, and [...]

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Wordnik – A Site for Word Lovers

by J.S. Gilbert
internetUncategorized

From almost the time I could walk, or so the story goes, I was a reader. I loved to read. And growing up poor, books could always be borrowed. At some point, no doubt growing tired of my constantly badgering my mother for definitions, I was presented with my very own dictionary.  By itself, I [...]

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