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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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I Am the Other 99% – Slactivists Unite

by J.S. Gilbert
advertisingidentitypoliticssocial mediaUncategorized

I get it folks. Things are bad. Depending upon who I talk to they’re either just bad or really bad. And while I may have some Facebook friends among the privileged few in our society, neither I nor the bulk of my real life friends, acquaintances, clients or associates tends to truly fit the 1% [...]

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Social Media: Is it better to keep quiet and watch others make mistakes or open your mouth and risk getting attacked?

by J.S. Gilbert
advertisingbrandingsocial mediaUncategorized

Personally, I’d rather do business with a miserable SOB who knows what they’re doing, deals straight with me and can get the job done. But, it might seem from both the behavior of most people on the internet, along with many studies that I am in the minority – way in the minority. Apparently there [...]

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Unsocial Media – We Have Met The Enemy and He Is Us

by J.S. Gilbert
identitysocial mediaUncategorized

You’re flipping around in your LinkedIn, when you come across a profile. He’s got over 1,000 contacts, 50 references and 236 best answers. You’re not only getting ready to send him or her, a request to become connected, but you’re thinking about asking them to fly out and speak at your annual luncheon. The only [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Putting the Face into Facebook

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

With various social sites now worth billions of dollars, it’s quite conceivable that social media will become the new “tobacco” with regards to lobbying, political contributions and strong-arming. Is it me or does it seem that most of the legislation designed to protect privacy tends to get pushed under stacks of Libyan turkey jerky appropriations [...]

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Officer, I’ve been threadjacked

by J.S. Gilbert
advertisingbrandinginternetsocial mediatwitterUncategorized

In real life, we may simply be accused of interrupting, barging in, changing the topic, etc. But given the internet with its own jargon, economy of words and emerging rule book, it’s hard to know what we’re supposed to do. Most of the definitions for the term “threadjack” look the same. Something like this, “threadjacking [...]

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Ghosts in the Machine – No, Really!

by J.S. Gilbert
advertisingsocial mediaUncategorized

Something very interesting happened to me the other day. It involved an aspect of social media that I hadn’t heard much about. Something I suspect, that’s bound to become more and more important in the next few years. I was approached by one of my LinkedIn contacts. I love that LinkedIn refers to them as [...]

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Online Reputation Management

by J.S. Gilbert
advertisingbrandingidentityinternetMarketingsocial mediaUncategorized

Right about now I’m guessing there’s a few hundred thousand folks waiting for Vista and Kinko to have their new business cards ready. SEO Strategist and Social Media Guru are as much yesterday’s news as the Neru jacket I’ve been patiently waiting to get back into style. Alex, I’ll take”New job classifications that people will pay [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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I love this online video, but I’m not paying for it!

by J.S. Gilbert
advertisingbrandingUncategorizedvideo

According to a Pew survey, 62% of Americans who use the Internet, watch online video, while only a little over 45% surveyed said they were active in social networking. Compare this to a survey taken in December of 2006, where the percentage of respondents who routinely watched online video was only 33%. That’s tremendous growth in less than 2 [...]

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Why I think twitter is doomed to eventually fail

by J.S. Gilbert
advertisingidentityinternetsocial mediatwitter

At approximately 9:30 am on Monday, August 11, 2009, twitter suspended my account. But that’s not why I think twitter will eventually fall by the wayside to a similar, but improved business model. It’s more the why’s and wherefore’s. I have sent twitter a dispute. But it will not be looked at for at least [...]

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We Can’t Even Share A Hole In The Ground

by J.S. Gilbert
advertisingaudiobrandingequipmentinternetMarketingsearchsocial mediaUncategorized

For many years, I lived in an apartment building in San Francisco. One day I awoke to the sounds of jackhammers and other loud industrial noises outside my window. After my morning rituals were complete, I went to investigate and saw a crowd of DPW (Department of Public Works) employees digging a hole in the [...]

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