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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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Why I think twitter is doomed to eventually fail

by J.S. Gilbert
advertisingidentityinternetsocial mediatwitter

At approximately 9:30 am on Monday, August 11, 2009, twitter suspended my account. But that’s not why I think twitter will eventually fall by the wayside to a similar, but improved business model. It’s more the why’s and wherefore’s. I have sent twitter a dispute. But it will not be looked at for at least [...]

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First Look at Google Wave

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

Yesterday, Google introduced what it hopes will become a replacement and improvement over traditional email. Called Google Wave, it is a hybrid email program that combines the ability to incoporate rich media and content sharing. It promises to be a way of communicating and incorporating all the bells and whistles of using video, pictures, audio and instant [...]

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