Marketing

Apple Macworld/ iWorld 2013 – A Few Things That I Liked.

by J.S. Gilbert
computerequipmentUncategorized

  Apple Macworld/ iWorld 2013 – A Few Things That I Liked. Well, it’s been several months since I attended Macworld at San Francisco’s Moscone Center and the fact that I’ve waited until now to “report” on it may be more telling than anything else. This was the third Macworld since Apple has pulled out, [...]

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English to Chinese to German to Spanish to Whatever; Translating a Global Message.

by J.S. Gilbert
advertisingbrandingidentityMarketingUncategorized

Sadly it would seem that not enough people know or recall John F. Kennedy’s monstrous blunder when he uttered the words “Ich bin ein Berliner”. In June of 1963, President Kennedy gave what was considered by many to be one of the most powerful and dramatic speeches of all time. It was the U.S.’s way [...]

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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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What Does “Best” Mean in Advertising?

by J.S. Gilbert
advertisingbranding

As I write this, I’m posting back and forth with several Ad Creatives in a LinkedIn group, where the question “What’s the best ad you’ve ever seen, and why?” was posted. This is perhaps the 7th or 8th time I’ve engaged in a back-and-forth on the internet or in person regarding varied opinions at to [...]

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Don’t Shoot Down That Idea So Quickly, There’s 1 or 2 More Things we Can Learn from Apple.

by J.S. Gilbert
advertisingbranding

It happens every day in big corporations and mom and pop businesses, in classrooms and kitchens, in forests, on mountaintops, while you’re asleep and even when you’re on the toilet. What happens? Ideas are hatched. But all too often, either the one who came up with the idea or somebody else, will shoot it down [...]

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IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Just One More Elephant in the Voice Over Booth.

by J.S. Gilbert
Uncategorizedvoiceover

First, I will unabashedly say that I am among the many individuals who has been making a significant portion of my income performing v.o. for years, and is rather displeased with the direction that the voice over business has taken over the past few years. This “direction” goes beyond any disappointments that the recession by [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Advertising Age 10 Best Ad Agencies, er, um Favorite Ad Agencies

by J.S. Gilbert
advertisingUncategorized

Advertising  Age  just came out with their annual list of the 10 best ad agencies in America. I must admit that I have a great deal of trouble with the word “best”, even in the rare occasion someone may be applying the word to me or something I’ve done. While I’m not sure what “best” [...]

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Venables Bell Rocks the 2012 Superbowl with AUDI spot

by J.S. Gilbert
advertisingUncategorizedvideo

I’m writing this before the Giants and Patriots meet in the 2012 Superbowl championship game. I’ve noticed that while in years past, very few of the scheduled Superbowl ads were leaked prior to the big game, this year, it appears that all, or almost all of them are on YouTube, Hulu or otherwise available for [...]

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How Much is Too Much? or Dear God, Please Make it Stop

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Back in the dark ages of salesmanship, (perhaps even today) the would be salesperson was told, “On average, it takes 7 no’s to get 1 yes”. I’m pretty sure they didn’t mean that the 7 no’s should be from the same person. So from both the standpoint of being a person who needs to market [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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