social network

IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Taking things for granted

by J.S. Gilbert
internetsocial mediaUncategorized

Relationships are complex, interesting things. Some span considerable distances. Others bridge across different languages and cultures. Some of my better clients are people I’ve never met in person and probably won’t. The same may be said of many people I call my friend. Some are strictly electronic. Some, I couldn’t even tell you if the [...]

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Making “Stupid” Work for You

by J.S. Gilbert
identitypoliticsUncategorized

For at least the time being, I’ve decided not to do any writing that is overtly reflective upon the past year. Nor do I want to do any of those predictive pieces either. The truth is that I’ve done several in the past, when I was writing for various magazines and unfortunately quite a bit [...]

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Things Are Getting Better? Who Are We Kidding?

by J.S. Gilbert
advertisingpoliticsUncategorized

The Stock Market is bouncing up and down like a yo-yo. You stand on a corner and look left and see a line of people waiting to buy high-end appliances. Look the other way and there’s a line of people waiting to get a free meal. Turn on the tv and you see the glitz [...]

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Unsocial Media – We Have Met The Enemy and He Is Us

by J.S. Gilbert
identitysocial mediaUncategorized

You’re flipping around in your LinkedIn, when you come across a profile. He’s got over 1,000 contacts, 50 references and 236 best answers. You’re not only getting ready to send him or her, a request to become connected, but you’re thinking about asking them to fly out and speak at your annual luncheon. The only [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Who Needs Experts?

by J.S. Gilbert
Uncategorized

I have been getting the sense more and more these days that there tends to be less and less of a premium placed on someone who is an expert. Coincidentally, I ran across a blog Post by a Mike Lehr, called the “12 Most Important Unspoken Truths about Experts”. His Blog is called “The 12 [...]

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Would You Rather be Right or Happy? or How to Suck at Business Without Really Trying.

by J.S. Gilbert
advertisingbrandingMarketing

Would you rather be right, or would you rather be happy? It was a mantra of mine and something that seems very apropos for our new ways of doing business.        I used to tell people that being “right” was a burden. In fact I’ve often found myself in a situation where I had formulated [...]

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Wordnik – A Site for Word Lovers

by J.S. Gilbert
internetUncategorized

From almost the time I could walk, or so the story goes, I was a reader. I loved to read. And growing up poor, books could always be borrowed. At some point, no doubt growing tired of my constantly badgering my mother for definitions, I was presented with my very own dictionary.  By itself, I [...]

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Networking 101 (Yes It Can Be This Simple.)

by J.S. Gilbert
advertisingMarketingsocial mediaUncategorized

Sorry, but this week’s usual acerbic, sarcastic blog post has been pre-empted to bring you the following message. Well actually I just re-read it. It still looks a bit sarcastic. I recently attended a full day of workshops and talks, at the San Francisco P.R. Summit. And, while I’m not actually in P.R., in a [...]

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The Long Tail, the Big Head, and the Engorged Body.

by J.S. Gilbert
advertisinginternetMarketingsocial mediaUncategorized

While many look at the power of the internet as being a mass marketing tool, I tend to appreciate the internet’s power as being able to deliver niche messages. We have and continue to have many ways of reaching the masses, via television, radio, print, etc. But never before have we had as cost effective [...]

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Putting the Face into Facebook

by J.S. Gilbert
advertisingbrandinginternetsocial mediaUncategorized

With various social sites now worth billions of dollars, it’s quite conceivable that social media will become the new “tobacco” with regards to lobbying, political contributions and strong-arming. Is it me or does it seem that most of the legislation designed to protect privacy tends to get pushed under stacks of Libyan turkey jerky appropriations [...]

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