teaching

Sennheisers Online Tutorials for Filmmakers (Videographers) or anybody looking to create good sound

by J.S. Gilbert
audioequipmentUncategorizedvideo

For the past 21 years, Sennheiser has owned Neumann and have been cranking out some incredible microphones (and other audio products) under both names. While I own a coouple dozen microphones, the two I turn to most often are the Sennheiser 416 shotgun and the veteran Neumann U87. Not only do I trust these guys [...]

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If You Really Want To Do Well in Advertising…

by J.S. Gilbert
advertisingbrandingMarketingUncategorized

Despite the fact that I have been warned several times by those who “know such things”, it would seem that my posts are more motivated by my intense disgust and anger at some situation, company, product or service. But when it really comes down to it, the largest number of moments in any given day [...]

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Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Does a Storyteller Think Differently?

by J.S. Gilbert
advertisingMarketingsocial mediaUncategorized

I’m lucky enough to spend considerable amounts of my days involved in what most people refer to as creative endeavors. Sure, there’s a lot of “business” that goes along with it, but the end result is that I get to make commercials or do funny voices or write product rollouts for the internet or direct [...]

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A New Facelift for BAARC

by J.S. Gilbert
advertisingMarketingUncategorized

A plug for BAARC. I belong to a wonderful organization here in Northern California called BAARC, which stands for the Bay Area Advertising Relief Committee. I’ve been involved with the group for about 12 years and have been a board member for 7 or 8 years now.  We’ve just had our website updated and it’s [...]

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Jake Ludington to the A/V Rescue

by J.S. Gilbert
advertisingaudioequipmentgeariPhonesearchvideovoiceover

I was browsing the Web recently and came across a video in YouTube by a Mr. Jake Ludington, demonstrating how to make portable recording environment. It was simplicity at its best and would be quite helpful to many pod casters, broadcasters and v.o. folks. One big takeaway from this was that he used a serrated [...]

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We Can’t Even Share A Hole In The Ground

by J.S. Gilbert
advertisingaudiobrandingequipmentinternetMarketingsearchsocial mediaUncategorized

For many years, I lived in an apartment building in San Francisco. One day I awoke to the sounds of jackhammers and other loud industrial noises outside my window. After my morning rituals were complete, I went to investigate and saw a crowd of DPW (Department of Public Works) employees digging a hole in the [...]

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A few Tips for Creative Directors, Copywriters and Broadcast Producers.

by J.S. Gilbert
advertisingaudiobrandinginternetUncategorizedvoiceover

These “tips” are designed for those of you who need to interact with talent; either on-camera or voice over. When preparing a script, avoid any formats like PDF or Excel and instead stick to MS Word if at all possible or a txt file. If using MS Word, save as Word 97-2003 compatibility. This allows [...]

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Voice-Over For Games: Part 2 – A Playbook For Winning Jobs!

by J.S. Gilbert
audioUncategorizedvoiceover

Make sure to see Part 1: The Floppy Years to Today I am frequently approached by talent looking to do voice-over for games. Sometimes it’s talents who have been mostly involved in commercial VO or corporate narration. And other times, it’s by relative newcomers with little VO experience. The gaming industry is huge! It continues [...]

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Voice-Over For Games: Part 1, Evolution of the Revolution

by J.S. Gilbert
voiceover

Having performed voices for nearly 400 video games and interactive projects, I am constantly approached by individuals asking about the industry, work opportunities for voice actors and so forth. Here is an article I wrote for VO Xtra PART 1: The Floppy Years to Today’s Exploding Voice-Over Games Genre When I started doing voice-over for [...]

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The World Doesn’t Need Another Voice Actor

by J.S. Gilbert
advertisingaudiobrandingvoiceover

Today, 50,000 people for no particular reason will decide to become voice actors. They have been told by a few people that they have nice voices. Which translated means someone who isn’t in any related business nor has any background to support you or make an experienced suggestion thinks you sound like a million out [...]

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