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Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?

by J.S. Gilbert
advertisingbrandingMarketingUncategorizedvoiceover

If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort.   And yet, I see so many people making [...]

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IF a Tree Falls and Everybody is on the Internet…

by J.S. Gilbert
internetMarketingsocial media

There’s an old saying about a tree falling in the forest, which asks the question “If there’s no one to there to hear it fall, does it make a sound?” It’s a fair enough question, with several potentially valid interpretations. It got me to wondering, “If I write a blog post and nobody views it, [...]

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I Won’t Be Attending Your Cat’s Birthday Party

by J.S. Gilbert
advertisinginternetsocial media

But thank you for your thoughtful evite. Social Media is a very interesting thing, whether you lump it  all together or want to examine the differences among LinkedIn, Facebook, twitter, etc. One interesting aspect is that in social media, we all tend to  live on the internet. Today, I hung around the “water cooler” making [...]

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Who Needs Experts?

by J.S. Gilbert
Uncategorized

I have been getting the sense more and more these days that there tends to be less and less of a premium placed on someone who is an expert. Coincidentally, I ran across a blog Post by a Mike Lehr, called the “12 Most Important Unspoken Truths about Experts”. His Blog is called “The 12 [...]

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The Evolution of a Social Media Expert

by J.S. Gilbert
advertisinginternetMarketingsocial mediatwitterUncategorized

You’re into week 67 of your unemployment. You’ve sold about as much of your possessions on eBay as you can bear and even your parents aren’t accepting calls for fear that you’re reaching out to borrow more money. So what do you do? Well you think long and hard and you know one thing is for sure, you can’t [...]

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Officer, I’ve been threadjacked

by J.S. Gilbert
advertisingbrandinginternetsocial mediatwitterUncategorized

In real life, we may simply be accused of interrupting, barging in, changing the topic, etc. But given the internet with its own jargon, economy of words and emerging rule book, it’s hard to know what we’re supposed to do. Most of the definitions for the term “threadjack” look the same. Something like this, “threadjacking [...]

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Ghosts in the Machine – No, Really!

by J.S. Gilbert
advertisingsocial mediaUncategorized

Something very interesting happened to me the other day. It involved an aspect of social media that I hadn’t heard much about. Something I suspect, that’s bound to become more and more important in the next few years. I was approached by one of my LinkedIn contacts. I love that LinkedIn refers to them as [...]

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Opinions Aren’t like Rear Ends. Most people have lots of Opinions.

by J.S. Gilbert
advertisingsocial mediaUncategorized

 There was a fellow I used to do quite a bit of work for. Over the years, he would come to ask my opinion on a number of things. And being a somewhat opinionated person, I usually indulged him. However, one of his passions was songwriting. And the songwriting he chose to do was Hip [...]

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A New Facelift for BAARC

by J.S. Gilbert
advertisingMarketingUncategorized

A plug for BAARC. I belong to a wonderful organization here in Northern California called BAARC, which stands for the Bay Area Advertising Relief Committee. I’ve been involved with the group for about 12 years and have been a board member for 7 or 8 years now.  We’ve just had our website updated and it’s [...]

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So who do we steal from then?

by J.S. Gilbert
advertisingbrandingidentityinternetsocial mediatwitterUncategorizedvideo

Many of us in advertising know that ideas are brought up and shot down all the time. Most creative and writers keep files full of ideas that they hope they will one day have a chance of presenting again and will see the light. Say, maybe this tv spot idea for underarm deodorant in 1999 [...]

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Biz Stone is a Moron.

by J.S. Gilbert
advertisingbrandinginternetMarketingsocial mediaUncategorized

Biz Stone is a Moron. Years ago, I was told that intelligence often has little bearing on a person’s income earning capacity. I believe George W. Bush proves that statement and now it would seem also Mr. Biz Stone. In case you don’t recognize the name, Mr. Stone is one of the founders of twitter [...]

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2009 Will Create More Information Than All Previous Recorded History

by J.S. Gilbert
advertisinginternetMarketingsearchsocial mediaSurveytwitter

There is an interesting observation going around these days that says “more information will be created in the year 2009 than in all recorded history up until that year” Of course this creates a great deal of rubbish that one must sift through in order to find a nugget of something valuable. Figure it out. [...]

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Why I think twitter is doomed to eventually fail

by J.S. Gilbert
advertisingidentityinternetsocial mediatwitter

At approximately 9:30 am on Monday, August 11, 2009, twitter suspended my account. But that’s not why I think twitter will eventually fall by the wayside to a similar, but improved business model. It’s more the why’s and wherefore’s. I have sent twitter a dispute. But it will not be looked at for at least [...]

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