Yelp

Screw Yelp, Angie’s List and Most Recommendations

by J.S. Gilbert
social mediaUncategorizedvoiceover

Some of us will ask a hundred people their opinion on something before we make a decision. Others seemingly can make major decisions with little forethought.  We go online and read reviews and see what others might have to say about their experiences. There are the usual problems regarding whether the person leaving a review has [...]

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Would You Rather be Right or Happy? or How to Suck at Business Without Really Trying.

by J.S. Gilbert
advertisingbrandingMarketing

Would you rather be right, or would you rather be happy? It was a mantra of mine and something that seems very apropos for our new ways of doing business.        I used to tell people that being “right” was a burden. In fact I’ve often found myself in a situation where I had formulated [...]

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